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SCORINGAG DEVELOPS NEW PRODUCT LABELING SYSTEM
Feb. 21, 2006
Leading
the food industry's interest in product traceability, ScoringAg,
Sarasot, FL, has developed a product labeling system that provides
access to complete product source and traceback records at the time of
purchase by scanning the product's traceback barcode label, which can
be designed as an exclusive micro-brand, boosting product recognition
and consumer confidence.
ScoringAg provides the consumer with complete product source
information at the time of purchase from the label code, creating
consumer confidence and adding value to the product. ScoringAg
accomplishes this by producing traceback barcodes for product labels
(with or without RFID chips) to allow the buyer to access specific
product traceback records in just seconds, using ScoringAg's web-based
database.
This Point-to-Point Traceback™ information can be displayed at
any point during food production and handling, right up to retail. The
information in the barcode can be accessed in the field or at any point
during the food handling process with a barcode scanner,even at retail
with a ScoringSystem Traceback Terminal™, or with any PC with online
access in the Public Search window of ScoringAg.com. Any of these
methods access ScoringAg, which displays the product's complete
traceback record.
Private product labeling has been raised to a new level of
credibility with this new type of barcode labeling and database
information access for food products, from field to fork for each
individual product. This new labeling allows complete traceback and
source verification for every handler in the food chain, increasing the
product's value and building consumer confidence at all sales levels.
The SSI-EID traceback code and/or barcode can be incorporated
into existing product label designs or can be designed to create a
micro-branded product.
Since customer loyalty has been vanishing from the marketplace
recently, this new marketing tool is essential to give the buyer and
consumer reliable, verifiable knowledge and information. The direct
labeling brings greater product visibility that is clear, honest, and
simple.
ScoringAg.com and its traceback and traceup system for
agriculture products, featuring Site-Specific RecordkeepingTM and PIDC
location codes, is one of the many divisions of ScoringSystem, Inc.
Located in Sarasota, Florida USA, the company specializes in providing
solutions with mobile data, via wireless PDAs, laptops, and
Semacode-programmed Nokia, Siemens, and Sony Ericsson cell phones. With
the use of RFID and barcodes for traceup and traceback records of
livestock, fish, poultry, crops, produce or tracking transport
containers or perishable meats and other food consumer goods.
Source: ScoringAg news release
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