OMAHA (DTN) -- According to a company release, leading the food industry's
interest in product traceability, ScoringAg, a division of ScoringSystem,
Inc., has developed a product labeling system that provides access to complete
product source and traceback records at the time of purchase by scanning the
product's traceback barcode label, which can be designed as an exclusive micro-brand,
boosting product recognition and consumer confidence. 
ScoringAg provides the consumer with complete product source information
at the time of purchase from the label code, creating consumer confidence
and adding value to the product. ScoringAg accomplishes this by producing
traceback barcodes for product labels (with or without RFID chips) to allow
the buyer to access specific product traceback records in just seconds, using
ScoringAg's web-based database.  
This Point-to-Point Traceback information can be displayed at any point
during food production and handling, right up to retail. The information in
the barcode can be accessed in the field or at any point during the food handling
process with a barcode scanner, even at retail with a ScoringSystem Traceback
Terminal, or with any PC with online access in the Public Search window of
ScoringAg.com. 
Any of these methods access ScoringAg, which displays the product's complete
traceback record.  Private product labeling has been raised to a new level
of credibility with this new type of barcode labeling and database information
access for food products, from field to fork for each individual product.
This new labeling allows complete traceback and source verification for every
handler in the food chain, increasing the product's value and building consumer
confidence at all sales levels.  
The SSI-EID traceback code and/or barcode can be incorporated into existing
product label designs or can be designed to create a micro-branded product.
 Since customer loyalty has been vanishing from the marketplace recently,
this new marketing tool is essential to give the buyer and consumer reliable,
verifiable knowledge and information. The direct labeling brings greater product
visibility that is clear, honest, and simple.  
ScoringAg.com and its traceback and traceup system for agriculture products,
featuring Site-Specific Recordkeeping and PIDC location codes,
is one of the many divisions of ScoringSystem, Inc. Located in Sarasota, Florida
USA, the company specializes in providing solutions with mobile data, via
wireless PDAs, laptops, and Semacode-programmed Nokia, Siemens, and Sony Ericsson
cell phones. 
With the use of RFID and barcodes for traceup and traceback records of
livestock, fish, poultry, crops, produce or tracking transport containers
or perishable meats and other food consumer goods. www.ScoringAg.com makes
managing data easier -- and does it in an extremely cost effective manner
from "Field-to-Fork."