The system is part of the new push to meet US regulations covering traceability, or record keeping. The EU and the US have adopted similar rules that require food companies to keep records of the operator immediately before them in the supply chain and the operator immediately after them.

With ScoringAg's system, processors will now be able to scan the animals radio frequency identification (RFID) tag or its barcode tag and put the number into the company's search page at www.ScoringAg.com. The number can also be seen visually and entered manually.

Instead of waiting for hours or days, the ScoringAg system delivers the information in a matter of seconds. The Public Records pages also show a photo of the animal, giving an additional means of animal ID when ear tags are lost or stolen, and only unique identifying characteristics can give positive ID for the animal.

The site will output the public information available for the animal such as, breed, other ID tag data, name, date of birth, sex, brand, tattoo, color, and dam and sire names.

For paid subscribers to the service, ScoringAg will also provide the animal's traceback history from origin to current status is displayed by unique premises ID (PIDC), activity name, and activity date and time. The numbers can also be put into the site using a cell phone.

ScoringAg.com specialises in providing RFID or barcodes for traceup and traceback systems for livestock, from birth through the packing plants and on to the consumer. The company's system also tracks transport containers, perishable meats and other food products.

The ScoringAg system provides RFID traceback in real time through a secure online databank that pinpoints the location of each handler in the food chain. The system can also work with barcodes. Companies will have unique accounts through which they will be able to access their product specific data.

Location is identified through a unique PIDC number, a mapping technology developed by ScoringSystem. PIDC records activities and actions performed on the animals, fish, or crops at each location – even in the middle of a packing plant, or on board a factory ship, or in the middle of a farmer's field, all the way to the retailer and consumer.

ScoringSystem's PIDC traceability system uses the ISO standard for location and property identification. However ScoringSystem has developed a more comprehensive system to define all land and sea locations globally, including those areas that are not recognised or covered by the ISO standard, the UN and other international organisations.

"Without efficient, effective data collection system and a Web-based data management system, tagging livestock and other agriculture items cannot provide true animal traceback and traceup – even when a local, resident software system and database is used," ScoringSystem stated in a press release. "A Web-based system makes it possible for records to move with the individual product, which cuts the time required for source verification to just seconds."