OMAHA (DTN) -- According to a company release, leading the food
industry's interest in product traceability, ScoringAg, a division
of ScoringSystem, Inc., has developed a product labeling system that
provides access to complete product source and traceback records at
the time of purchase by scanning the product's traceback barcode
label, which can be designed as an exclusive micro-brand, boosting
product recognition and consumer confidence.
ScoringAg provides the consumer with complete product source
information at the time of purchase from the label code, creating
consumer confidence and adding value to the product. ScoringAg
accomplishes this by producing traceback barcodes for product labels
(with or without RFID chips) to allow the buyer to access specific
product traceback records in just seconds, using ScoringAg's
This Point-to-Point Traceback information can be displayed at any
point during food production and handling, right up to retail. The
information in the barcode can be accessed in the field or at any
point during the food handling process with a barcode scanner, even
at retail with a ScoringSystem Traceback Terminal, or with any PC
with online access in the Public Search window of ScoringAg.com.
Any of these methods access ScoringAg, which displays the
product's complete traceback record. Private product labeling has
been raised to a new level of credibility with this new type of
barcode labeling and database information access for food products,
from field to fork for each individual product. This new labeling
allows complete traceback and source verification for every handler
in the food chain, increasing the product's value and building
consumer confidence at all sales levels.
The SSI-EID traceback code and/or barcode can be incorporated
into existing product label designs or can be designed to create a
micro-branded product. Since customer loyalty has been vanishing
from the marketplace recently, this new marketing tool is essential
to give the buyer and consumer reliable, verifiable knowledge and
information. The direct labeling brings greater product visibility
that is clear, honest, and simple.
ScoringAg.com and its traceback and traceup system for
agriculture products, featuring Site-Specific Recordkeeping and PIDC
location codes, is one of the many divisions of ScoringSystem, Inc.
Located in Sarasota, Florida USA, the company specializes in
providing solutions with mobile data, via wireless PDAs, laptops,
and Semacode-programmed Nokia, Siemens, and Sony Ericsson cell
With the use of RFID and barcodes for traceup and traceback
records of livestock, fish, poultry, crops, produce or tracking
transport containers or perishable meats and other food consumer
goods. www.ScoringAg.com makes managing data easier -- and does it
in an extremely cost effective manner from "Field-to-Fork."