[02/17/06]
Leading the food industry's
interest in product traceability, ScoringAg, a
division of ScoringSystem, Inc., has developed a
product labeling system that provides access to
complete product source and traceback records at
the time of purchase by scanning the product's
traceback barcode label, which can be designed as
an exclusive micro-brand, boosting product
recognition and consumer
confidence.
ScoringAg provides the consumer
with complete product source information at the
time of purchase from the label code, creating
consumer confidence and adding value to the
product. ScoringAg accomplishes this by producing
traceback barcodes for product labels (with or
without RFID chips) to allow the buyer to access
specific product traceback records in just
seconds, using ScoringAg's web-based
database.
This Point-to-Point Traceback
information can be displayed at any point during
food production and handling, right up to retail.
The information in the barcode can be accessed in
the field or at any point during the food handling
process with a barcode scanner,even at retail with
a ScoringSystem Traceback Terminal, or with any PC
with online access in the Public Search window of
ScoringAg.com. Any of these methods access
ScoringAg, which displays the product's complete
traceback record.
Private product labeling
has been raised to a new level of credibility with
this new type of barcode labeling and database
information access for food products, from field
to fork for each individual product. This new
labeling allows complete traceback and source
verification for every handler in the food chain,
increasing the product's value and building
consumer confidence at all sales
levels.
The SSI-EID traceback code and/or
barcode can be incorporated into existing product
label designs or can be designed to create a
micro-branded product.
Since customer
loyalty has been vanishing from the marketplace
recently, this new marketing tool is essential to
give the buyer and consumer reliable, verifiable
knowledge and information. The direct labeling
brings greater product visibility that is clear,
honest, and simple.
ScoringAg.com and its
traceback and traceup system for agriculture
products, featuring Site-Specific RecordkeepingTM
and PIDC location codes, is one of the many
divisions of ScoringSystem, Inc. Located in
Sarasota, Florida USA, the company specializes in
providing solutions with mobile data, via wireless
PDAs, laptops, and Semacode-programmed Nokia,
Siemens, and Sony Ericsson cell phones. With the
use of RFID and barcodes for traceup and traceback
records of livestock, fish, poultry, crops,
produce or tracking transport containers or
perishable meats and other food consumer goods. http://www.scoringag.com/ makes
managing data easier - and does it in an extremely
cost effective manner from
"Field-to-Fork."
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